YEAR

2017

ROLE

Graphic Design

MRSHLL

Album design for Korea's first openly gay pop artist, Marshall Bang.

CONTEXT

I had worked with Marshall Bang in other capacities, but was especially excited when he approached me for an album cover design. He wanted a cover for his Fall 2017 album that would communicate his vibrant, techno, and unique sound. "I want it to feel good; to have that feeling you'd have singing in the streets of Seoul, Korea," he said in our initial phone call.

PROCESS

Through a handful of phone-calls and Skype sessions involving Pinterest mood boards and brainstorming sketches, I familiarized myself with Marshall's ideal vision. I wanted to get an idea of what he visualized when singing and what sort of aesthetic appealed to him. I listened to his music for three days straight, and pin-pointed aural themes that would translate to a visual display. Then, I perused the album covers of similar artists, and noted what I believe worked and what didn't. I came up with a couple initial ideas that would lead to his pick and then become a springboard for the final design.

The first round of ideas reflect two potential album titles: Circle or Tonight. Marshall gravitated towards imagery that was photographically compelling or playful with illustrations, and I played along those inclinations.

After going back and forth on initial ideas, we decided the option with the yellow background felt best-suited to his audience and branding. The yellow felt authentic to his sound, and the illustrative treatment allowed for further studies. From there, I presented more variations.

CONCLUSion

Playing with typography and a couple more graphic design elements, the final panel of results accomplished the vibrant, energetic, bold yet intimate feel Marshall envisioned for the album cover. Check out his music here.

Everywhere

@caretoshar

I'm always up for a cup of coffee.

caretoshar@gmail.com
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